Sutera: Paid Funnels, Email Revenue, And 100% MoM Growth

Sutera had valuable products and a large audience, but the growth engine needed to be rebuilt across paid acquisition and lifecycle revenue.

We established paid funnels for their hero products and started warming a dead email list of 400,000 people. After cleaning and warming the list, email reached 20% of revenue while only reaching 1% of the total available emails. We also built ROAS-positive Meta and Google Ads strategies that contributed to 100% month-over-month growth.

The Constraint

The list was large but cold. The hero products needed clearer paid funnels. Paid media needed a strategy that could scale without ignoring return on ad spend. The business had assets, but those assets needed to be turned into a coordinated growth system.

The Lever

We focused on paid funnels and lifecycle revenue together. That meant building paid strategies around hero products, cleaning and warming the dormant email list, and creating a channel mix where email and paid media could support each other.

Why The Sequence Mattered

Email could not become a meaningful revenue channel until the list was cleaned and warmed. Paid could not scale responsibly without ROAS-positive strategies. Sequencing both together helped turn dormant assets into active growth.

What The Breakdown Shows

• How a dormant 400k-person list became a revenue channel again
• Why warming to just 1% of available emails was enough to reach 20% of revenue
• How ROAS-positive Meta and Google strategies supported 100% month-over-month growth