Pupford: AOV Up 50% And Food Funnel CVR Up 2,000%+

Pupford is one of the fast-growing ecommerce brands we have worked with in Utah. The business already had a strong brand, a real audience, and products customers cared about. The web opportunity was to make more of that demand convert into higher-value orders.

Our work helped grow Pupford's AOV by 50% and improved conversion rate in their food funnel by over 2,000%.

The Constraint

The brand did not simply need more traffic. The more important question was what happened after a qualified visitor reached the site. The food funnel needed a clearer path from interest to purchase, and the buying experience needed to do a better job increasing order value without adding friction.

The Lever

We focused on web conversion and AOV expansion. That meant improving how the offer was framed, how the funnel moved customers through the decision, and how the page experience supported a larger first order.

Why The Sequence Mattered

For Pupford, the right lever was inside the funnel. Improving the on-site experience made the traffic they already had more valuable and gave future acquisition a stronger destination.

What The Breakdown Shows

• Where the food funnel had room to convert more qualified visitors
• How web changes helped increase average order value
• Why funnel economics came before simply pushing more traffic