Citrus Pear: Paid Landing Pages And Custom Subscriptions

Citrus Pear needed a growth path that matched the way their customers actually buy. The work was not only to launch landing pages. It was to create an acquisition and subscription experience that fit a very specific type of customer need.

We built landing pages that allowed Citrus Pear to acquire new customers through paid advertising, resulting in hundreds of new customers with LTVs over $500. We also launched subscriptions for a specific subscription model that standard solutions did not support well.

The Constraint

Paid acquisition only works when the landing page and the follow-up economics match the customer. Citrus Pear needed pages that could turn cold traffic into new customers and a subscription system that reflected the way people wanted to use the product.

The Lever

We focused on paid landing pages and subscription infrastructure. The landing pages created a cleaner path for new-customer acquisition, while the subscription work gave the business a more durable way to capture repeat value.

Why The Sequence Mattered

The acquisition work and subscription work supported each other. Paid landing pages created new customer volume, and the subscription system helped make those customers worth more over time.

What The Breakdown Shows

• How paid landing pages created a path to hundreds of new customers
• Why $500+ LTV changed the economics of acquisition
• How custom subscription needs shaped the technical solution